Squad Goals Coffee

Horses travel in herds. So do coffee lovers. This was the idea behind the brand system for my imagined coffee shop. I wanted to highlight that coffee shops are a place for community and friendship. My approach to this was to create a logo and brand system that has a sense of camaraderie and playfulness through the illustration and color, while still remaining clean and identifiable. Round up your buddies and mosey on through the menu and you’ll see there’s a little something for everyone.