Abby Pfaff Photography Branding

Abby Pfaff is a Forth Worth based photographer. Her goal is to create images that reflect your personality, your confidence, and your joy. Whether it’s a high school senior celebrating graduation or a client looking for a session that feels uniquely them. I created a brand system to reflect this theme of self expression and joy. Through custom hand lettering and a bright color palette I produced a flexible logo, merch, and key branded assets for socials.