Wheatsville
Pressed Juice Labels
This was one of my favorite projects I was assigned to design. Wheatsville wanted to rebrand their in-house pressed juice labels using vibrant colors and funky embellishments that showcase the citrusy, tangy, and refreshing aspects of their juice.
Orange Pressed Juice
The vector illustrations
Catering Menu
I worked along side the Marketing Director to redesign the catering menu. I formatted the layout, as well as incorporated Wheatsville’s new brand colors, as well as illustrated and vectorized the food items.
Vector Illustrations
We would reuse the assets that I created from the catering menu into other store signage. It was really neat to see my illustrations be displayed in the store!
Insta Posts
Insta Posters
Here are a few Instagram posts that were created to help advertise Wheatsville specific events. Along with designing all of the signage for these events, the marketing team was in charge of executing the events. We were a small team who wore many hats, and often times were directly engaging with customers and co-op members at our booth. We would multitask and mix drinks or hand out food, complete sales, offer games and prizes, and generally inform the public about the co-op and the co-op’s operations. Event days were always tiring, but it didn’t bother me, in fact I looked forward to them because it was always so rewarding and energizing to watch the community come together. That’s was the co-op is all about.
Memes and Fun!
Here’s a look at a few more posts that gravitate to “meme” or internet culture. These were events held at Wheatsville’s Bluewillow Lounge. They tapped into a more niche community that Wheatsville was happy to host. These were always really fun to make.