Central Market
Chalkboard Signs
Throughout my time at Central Market the art team collaborated to complete four a-frame chalkboards each week. They had to be items that were in the sale flier, and we would usually try our best to select items from the different departments in the store, such as seafood, produce, bakery, etc. They were all hand-painted and they all required an illustration. On all four of these chalkboards I did the illustrations. I also did the handlettering for the pie sign and the salmon sign. It was understood in the art department that no one person had ownership of a project, we were a team that worked collaboratively to finish the product!
Graphic design, branding, illustration
2023-2024
Digital Signs
We would make digital signage for the store, or sometimes for brands that Central Market wholesales. Most of our in-store digital signage followed the same branding as Central Market ads. We would produce them in Illustrator and then print them on 11x17 inch paper and tile them together. After tiling them we would then mount them on to large foam core boards to be displayed. These digital signs were all made by me and displayed in the store!
Painted Signs
These signs were cut and formed out of pink insulation board. The foam texture made it easy to cut, and create interesting shapes. Central Market has a few staple events that come around each year such as “Citrus,” “Taste of Texas,” “Hatch Fest,” “Passport,” and many more. Each event required a certain amount of painted signage to go with the theme that year. The art team worked together to create copy and brainstorm ideas for the signs. These signs were all hand painted and cut by me. The design and concept for the citrus sign and the tropical drink sign was created by my coworker, Miles. I did the concept for the featured items sign and I painted and cut the sign as well.
